3 Rue Arsène Houssaye
75008 Paris, France
Strategic hub for all international operations & brand management
International distribution network to more than 80 countries
Six subsidiaries around the world
Global presence
Our location
Ulric de Varens' headquarters is located in Paris, France, near the Avenue des Champs-Elysées. 100% independent French fragrance house. The company's logistics center is based in Bernay, Normandy, and serves France as well as other regions worldwide.
We have a global presence, operating in over 80 countries, with six subsidiaries located in USA, Germany, Turkey, Romania, Greece, and Dubai.
Operations
Operations & infrastructure
3 Rue Arsène Houssaye
Bernay, Normandy — 7,200 sqm
- 7.5M units / year
- 500,000 parcels
- 10,000 pallets · 80 containers
- 1h30 from Le Havre port
Fareva — Normandy
GMP / ISO 22716 · IFS 2018
- 5 km from warehouse
- 90%+ of bottles filled
- Maximum reactivity
French savoir-faire & craft
The art of French perfumery
We collaborate with the finest noses in France, sourcing exceptional raw ingredients from Provence lavender fields, the rose gardens of Grasse, and aromatic herb farms across Southern France.
Awards
Our creativity has been recognized with five Oscars awarded by a jury of 50 beauty industry professionals, including awards for Best Fragrance, Best Packaging, and Best Design (Oscar CosmétiqueMagazine).
Ulric de Varens was also nominated among the 10 most creative French companies, an honor presented by the President of the Republic at the Palais de l'Elysée.
Distribution
Our global presence
The opportunity
Affordable fragrance is booming
Consumer trends
- Trading down from prestige
- Trading up from body spray
- Growth of gourmand fragrances
- Social media driven fragrance discovery
UDV sits directly in the sweet spot between prestige and value.
Marketing
Marketing support
$300K annual U.S. marketing support plan — for starters.
Cog Agency
E‑commerce marketing agency specializing in advertising, email marketing, and SMS marketing
cogagency.com
DG Creative
Award-winning social media management, digital marketing, and brand strategy
dgcreativemedia.com
Activation
Brand activation in the field
Direct consumer engagement
- Product testers at point of sale
- Sampling & brand discovery boxes
- In-store animations & demos
- Win-a-trip-to-Paris campaigns
Content creation & influencers
- Pro photo shoots — global licence
- KOL & influencer partnerships
- PR boxes & affiliate programs
- UGC & social proof at scale
Digital advertising & social
- Google Ads — search & display
- Instagram Reels, TikTok, Facebook
- Geo-targeted campaigns per market
- Retailer website banners & pop-ups
In-store support
- Branded display stands
- Shelf talkers & POS materials
- Seasonal gift sets & coffrets
- Retailer catalogue features
E-commerce & social
Online presence
Amazon
Amazon storefront
ulric-de-varens.com
Official e-commerce
Social media
Instagram · TikTok · FB · Pinterest
In stores worldwide
Global retail presence
Also present in: Paraguay · Germany · Türkiye · South Korea · Ivory Coast · Mauritius · Brazil · US and many more — 80+ countries in all
In stores worldwide
Global retail presence
Also present in: Paraguay · Germany · Türkiye · South Korea · Ivory Coast · Mauritius · Brazil · US and many more — 80+ countries in all
In stores worldwide
Global retail presence
Also present in: Paraguay · Germany · Türkiye · South Korea · Ivory Coast · Mauritius · Brazil · US and many more — 80+ countries in all
Catalogue
Our product ranges
30+ total SKUs
Women collection · Eau de parfum · 100 ml
UDV Prestige
UDV Prestige 12
Floral Woody
The imprint of an olfactory legend. A fragrance built around a daring heart of heady white flowers, luminous petals underlined by juicy fruit notes, finishing with dark notes of wood and vanilla.
MSRP$24.99
UDV Prestige 26
Floriental Fruity
The essence of an emblematic fragrance. Exotic mango wrapped in a sophisticated accord of jasmine and patchouli; a delicate vanilla note leaves a soft trail on the skin.
MSRP$24.99
UDV Prestige 03
Oriental Woody Fruity
Inspired by a great success. Mysterious woods, spellbinding vanilla and mischievous edible notes — coffee mixed with pear and licorice offers a sparkling facet to this voluptuous elixir.
MSRP$24.99
Inspired by — UDV Prestige 12: L’Interdit (Givenchy) · UDV Prestige 26: Fame (Paco Rabanne) · UDV Prestige 03: Black Opium (Yves Saint Laurent).
Ulric de Varens is not affiliated with, sponsored by or endorsed by Givenchy, Paco Rabanne or Yves Saint Laurent. All trademarks are the property of their respective owners. MSRP in US dollars.
Women collection · Eau de parfum · 100 ml
UDV Prestige
UDV Prestige 81
Oriental Gourmand
Born from a mythical fragrance. A sweet veil wrapping soft Sambac jasmine; a red-fruits accord adorned with powdery iris and precious woods evolves into a creamy background. A delicious addiction…
MSRP$24.99
UDV Prestige 14
Floriental Green
A scent of independence & freedom. A classic mandarin opening breaks the codes with a floral heart of solar lavender; a trail of amber and vanilla leaves an irresistible final touch.
MSRP$24.99
UDV Prestige 07
Chypré, Fruity
An icon of perfumery. A tribute to feminine beauty combining the refined elegance of a Chypre accord with the gourmand roundness of sun-drenched fruit — a summer evening in the Mediterranean.
MSRP$24.99
Inspired by — UDV Prestige 81: La Vie est Belle (Lancôme) · UDV Prestige 14: Libre (Yves Saint Laurent) · UDV Prestige 07: Sì (Giorgio Armani).
Ulric de Varens is not affiliated with, sponsored by or endorsed by Lancôme, Yves Saint Laurent or Giorgio Armani. All trademarks are the property of their respective owners. MSRP in US dollars.
Women collection · Eau de parfum · 50 ml
Varens Sweet
Vanille Caramel
Edible, Caramel, Vanilla
Addictive sweet notes: powdery sugar syrup and vanilla, coconut pulp, brown sugar and toffee — enveloped by vanilla, musk and tonka bean in a delicious, captivating trail.
MSRP$14.99
Pomme d'Amour
Edible, Fruity, Apple
Deliciously exquisite. An intense red candy apple where fruity sweetness is exalted by a peony bouquet and the enveloping duo of caramel and vanilla.
MSRP$14.99
Vanille Framboise
Edible, Fruity
An olfactory delight with a zest of citrus. A melting raspberry and praline heart adds irresistible sweetness; gourmet vanilla and musk leave a velvety, deliciously sweet imprint.
MSRP$14.99
MSRP in US dollars.
Women collection · Eau de parfum · 100 ml
Jacques Saint Prés pour elle
Ciel
Oriental, Powdery
Irresistibly voluptuous, lily and jasmine leave the very heart of the night fragrant, giving into musks and white amber. At dawn, vaporous notes of tea rose come into bloom.
MSRP$15.99
MSRP in US dollars.
Women collection · Eau de parfum · 50 ml
Varensia
Varensia
Floral, Fruity, Chypre
Secret perfume. The stimulating character of mandarin is combined with the refinement of neroli, before giving way to voluptuous woody, powdery and iridescent notes.
MSRP$19.99
MSRP in US dollars.
Women collection · Body fragrance déodorant · 150 ml
Varens Sweet
Caramel Santal
Oriental, Tasty
MSRP$7.99
Pomme d'Amour
Edible, Fruity, Apple
MSRP$7.99
Vanille Caramel
Edible, Caramel, Vanilla
MSRP$7.99
Musc Vanille
Floral, Musk
MSRP$7.99
The fragrance industry is evolving towards hybrid products that offer multiple benefits in one easy step. Today's consumers seek innovative solutions combining fragrance, skincare and odor protection at the lowest prices.
Ulric de Varens brings together the best of both worlds with Varens Sweet Body Fragrance — blending the indulgence of a gourmand fragrance with the effectiveness of a deodorant.
MSRP in US dollars.
Eau de toilette · 100 ml
UDV for men
UDV Elixir
Oriental Woody Fruity
A fresh and luminous opening of crisp apple and sparkling bergamot; captivating vanilla sweetness blends with warm sandalwood before the elegant, magnetic depth of vetiver. Strength and subtlety.
MSRP$19.99
UDV For Men
Woody, Fougère, Oriental
Soft and violent, a manly perfume. Aromatic freshness with artemisia, rosemary and mint, punctuated by woody vetiver effects and animal musk — around a particularly virile patchouli structure.
MSRP$19.99
UDV Night
Oriental, Fougère, Fruity
For trendy charmers loving festive atmospheres — a fizzy, fruity top note (pineapple, apple) over cedar wood and cinnamon, on a woody, amber and tonka bean trail. For tender-hearted Casanovas…
MSRP$19.99
Inspired by — UDV Elixir: Boss Bottled (Hugo Boss) · UDV Night: Boss Bottled (Hugo Boss) and 1 Million (Paco Rabanne). UDV For Men is an original Ulric de Varens fragrance.
Ulric de Varens is not affiliated with, sponsored by or endorsed by Hugo Boss or Paco Rabanne. All trademarks are the property of their respective owners. MSRP in US dollars.
Eau de toilette · 100 ml
UDV for men
UDV Flash
Fern, Oriental, Marine
Top notes of apple zing on contact with marine notes. Then, like a flash of lightning, aromatic notes cut through before intensifying with vibrant woody base notes like rich sandalwood.
MSRP$19.99
UDV Blue
Fern, Fresh
Naturally masculine. Lavender enhances a cascade of freshness before a subtle floral bouquet; precious wood punctuated by amber reveals a delicious, intense trail.
MSRP$19.99
Inspired by — UDV Flash: Invictus (Paco Rabanne) and 1 Million (Paco Rabanne) · UDV Blue: Cool Water (Davidoff).
Ulric de Varens is not affiliated with, sponsored by or endorsed by Paco Rabanne or Davidoff. All trademarks are the property of their respective owners. MSRP in US dollars.
Coffrets
Women gift sets
Varens Sweet Vanille Caramel coffret
EDP 50 ml + Body Fragrance 150 ml
MSRP$13.99
Varens Sweet Pomme d'Amour coffret
EDP 50 ml + Body Fragrance 150 ml
MSRP$13.99
MSRP in US dollars.
Coffrets
Men gift sets
UDV Elixir Set
EDT 100 ml + Deo 200 ml
MSRP$24.99
UDV For Men Set
EDT 100 ml + Deo 200 ml
MSRP$24.99
UDV Black Set
EDT 100 ml + Deo 200 ml
UDV Flash Set
EDT 100 ml + Deo 200 ml
MSRP$24.99
UDV Night Set
EDT 100 ml + Deo 200 ml
MSRP$24.99
UDV Blue Set
EDT 100 ml + Deo 200 ml
MSRP$24.99
MSRP in US dollars.
Travel
Men bag sets
UDV For Men Bag Set
EDT 100 ml + Deo 200 ml
MSRP$27.99
UDV Night Bag Set
EDT 100 ml + Deo 200 ml
MSRP$27.99
UDV Flash Bag Set
EDT 100 ml + Deo 200 ml
MSRP$27.99
MSRP in US dollars.
Follow the adventure!
UDV USA office
3450 NW 115th Ave
Miami, FL 33178, USA
Website
Global reach
80+ countries · 6 subsidiaries
2025 revenue: $90M worldwide